Sage offers top quality fruit including many unique varieties, as well as many marketing programs for ads, promotional planning, in store demoís, or display contests. However, at the core of what we do is customer service. You can have complete confidence and security that you are getting the quality fruit you ordered, delivered consistently and correctly. Below are some of the special marketing services we provide our retailers.
Pear Points
Pear Points were developed by Sage Fruit because the Pear category tends to get less merchandising attention. It deserves more and there is good growth potential from this category. The Pear Points program keeps your produce managers attention on pears day in and day out.
Some pear consumer facts:
- Pear shoppers continue to be a small percent of total produce shoppers
- Of the 5,800 produce shoppers recently observed only 15% nationally comprised pear shoppers
- Accordingly, the pear category and the potential to increase pear purchasers has a significant upside in all areas of the country
The answer to lower pear sales? A SEASON LONG promotion called Pear Points!
Here is how it works Collect SAGE FRUIT PEAR POINTS stickers and affix to your Pear Points Score Card. You get 1 point for every Bartlett, Bosc and Anjou case and 3 points for varietals: Concorde, Forelle, Red Anjou, Seckel and Comice. Send your points card to Sage Fruit Company to collect your prizes. The Pear Points Prize List and mailing address are located on the back of the sheet. For every sheet returned, you will be entered in random drawings for additional prizes from Sage Fruit.
The various prizes that can be earned are listed below.
30 Points = Sage Fruit Stocking Cap
45 Points = Sage Fruit Hat
50 Points = Sage Fruit Produce Knife
150 Points = Sage Gear Golf Shirt
300 Points = Sage Fruit Jacket
300 Points = Sage Under Armor Golf Shirt
300 Points = Sage Long Sleeve Under Armor Shirt
500 Points = Sage Fruit Golf Shirt and Sage Fruit Jacket
750 Points = 8GB IPod Nano
1,250 Points = 120GB Apple IPod Classic
1,500 Points = 16GB Apple ITouch
This promotion allows your produce managers to win premiums based on the number of points he/she accumulates over a full season. Therefore, the produce manager gives the pear category the time, attention and merchandising it deserves in each and every store. This has proven to be a big win for our customers in growing the pear category.
CONTACT YOUR SAGE REP FOR MORE INFORMATION OR REQUEST MARKETING MATERIALS.
Kasey Kahne
Kasey Kahne is a very unique and successful promotional opportunity that Sage Fruit has developed for retailers that truly want to grow their business and offer exciting consumer programs featuring a sports star in NASCAR. This is an exclusive opportunity only from Sage Fruit Co. By utilizing one of the most popular drivers in NASCAR, Sage Fruit and Kasey Kahne offer many opportunities to grow sales, and develop fun, kid friendly marketing programs that drive your sales upward.
Contact your Sage Marketing director for ideas featuring Kasey Kahne. We can fit this promotion to meet your ad and promotional criteria. There are many types of features for Kasey Kahne promotions and this can be used in tandem with other marketing programs as well. Whether you are an everyday Sage customer or not, if you want Sage Fruit and Kasey Kahne to drive sales when a NASCAR Race is coming to your area, this promotion works. NASCAR consumers are the most loyal customers there are in any sport.
The following are some features of the Kasey Kahne program that you can contact your local representative to order.
- Kasey Kahne Bags: The Kasey Kahne Promotion can be run with numerous varieties including Red Delicious, Galas, and Granny Smith apples. Each variety has Kasey Kahne ís picture on every bag and is available in 3 pound and 5 pound bags.
- Kasey Kahne life-size stand-up: Life size stand-ups of Kasey Kahne are available to support all Kasey Kahne apple or pear features. This brings attention to your department and the apple section.
- Kasey Kahne Bins Every bin for this promotion has Kasey Kahne ís likeness on a high graphic full color bin. These bright colors and Kasey Kahne stand out to consumers and bring traffic and attention to the entire produce section.
- Kasey Kahne in store Radio: We have several different versions of Kasey Kahne telling shoppers that apples / pears / cherries are on sale in the produce department and to look for high quality Sage Fruit for a great value.
Kasey Kahne radio announcements especially bring lots of additional shoppers into the produce department to sell more apples, pears, or cherries and also builds other spontaneous sales in your stores. Here are some examples of the Kasey Kahne in store Radio.
Spot#1: Grocery“
Hi I’m Kasey Kahne. Needing dinner ideas? Check out your produce aisle for delicious Sage Fruit Apples and make tonight’s dinner a winner!”
Spot#2: Grocery Cherries“
This is Kasey Kahne reminding you to visit your produce aisle for delicious Sage Fruit Cherries. They’re sure to be a hit with the family, so end up in Victory Lane tonight!”
Spot#3: Grocery Apples
“There’s nothing I enjoy more than Sage Fruit Washington Apples. Hi, this is Kasey Kahne and Its new crop apple season, so visit your produce section for an exceptional eating experience!”
Spot#4: Cherry 4th of July
“This is Kasey Kahne ready to celebrate 4th of July with you. For the real fireworks, don’t forget to pick up fresh Sage Fruit cherries for your 4th of July weekend!”
Spot#5: General
“I like my racing like I like my fruit, in Victory Lane! And nothing says winner like Sage Fruit products. For the best in Washington Apples, Pears and Cherries, bring home some Sage Fruit tonight! I’m Kasey Kahne providing you with an exceptional eating experience!”
Spot#6: Labor Day
“Nothing says Labor Day Weekend quite like Sage Fruit Washington Apples. I’m Kasey Kahne reminding you to invite Sage Fruit to your weekend cookout!
The promotion does not stop in the store- we have Kasey Kahne’s picture on every single apple bag in the Kasey Kahne bin. So when Mom or Dad gets home, they are a hit with the kids. Your consumers are rewarded with a great value, high quality fruit and a good purchasing experience. Other promotions that can be included in a Kasey Kahne promotion could involve a consumers contests or a display contest that rewards your produce managers for doing a good job with the promotion.
Get your own Kasey Kahne stand up Today! Limited time offer so order
NOW!
CONTACT YOUR SAGE REP FOR MORE INFORMATION OR CLICK HERE TO REQUEST MARKETING MATERIALS.
Sage Fruit Apple / Pear / and Cherry Bins
Sage Fruit Company has several different secondary display bins to offer our retailers.
Each bin is designed with high graphics and full color art. They are specific by category to highlight each individual product offered. The display bins are small enough to utilize in all areas of a store. This versatility allows for displays to be utilized throughout the store in high traffic areas such as the front of the store and as a tie in to other promotions and categories such as the dessert and baking isles. By doing so there is increased exposure to each promotion and by utilizing high traffic and other store areas this dramatically increases spontaneous sales. These bins can be used for bulk stacked product or in tandem with the Sage Fruit Tote bag.
Below are just a few of our packaging materials.
Sage Fruit Tote Bags
Sage Fruit Apple secondary display Bin…
Sage Fruit Pear Bin Sage Fruit Cherry secondary display Bin
Sonya Apple secondary display Bin
We have developed a Sage Fruit usage poster that educates consumers and store personnel as to what varieties are good for baking and also lets them know of the flavor dynamics from sweet to tart. These unique and brightly colored charts can lead to additional sales as your staff is more educated to answering consumer’s questions. The consumer can see all apple selections and know what varieties are good for baking, recipes and varietal flavor dynamics. Available in 2 sizes… 7”X11” and 18”X24”.
CONTACT YOUR SAGE REP FOR MORE INFORMATION OR CLICK HERE TO REQUEST MARKETING MATERIALS.
Customer Contests
Secret Shopper Event
Sage Fruit has developed a “Secret Shopper” promotion designed to draw consumers to this unique promotion. Here is how it works: Include in the Kasey Kahne ad that a secret shopper will be in the stores looking for consumers who purchase the promotional Kasey Kahne featured item/s. The consumer/s spotted can receive a variation of several premiums. As examples, they can win free gift cards ranging from free gas, to free groceries in your stores, to free I-Pods as an “apple for apples” tie in promotion. This high profile event not only utilizes Kasey Kahne, but also sparks the interest of every consumer who see the ad. The result, even more traffic, more sales, more profits.
Secret Santa Event
Christmas is one of the highest profile promotional seasons. Produce is very integrated with Christmas items making your customers Christmas dinners special. Why not also make her shopping experience one to remember. Sage Fruit can have Santa visit different stores as a secret shopper and give out gift cards for Christmas to consumers spotted purchasing a featured apple or pear. As examples, they can win free gift cards ranging from free gas, to free groceries in your stores, to free I-Pods and as an “apples for apples” tie in promotion. This high profile event with Santa Clause can be utilized for many promotions making the holiday season a memorable event for some of your customers. Customers who win can be featured in the next circular showing them with their free groceries or other prizes. This follow-up feature gives your Produce Department an even higher profile. The Secret Santa event has been very successful promoting programs such as Kasey Kahne, Sonya, Tentation and Sage Pears. These great promotions spark the interest of every consumer who sees you’re circular. The result is more traffic, more sales and more profits.
Mystery Shopper Event
Sign up for this sage event and we will catch one of your loyal shoppers buying our products and reward them with your store gift card.
Apples 4 Apples
Join this Sage program to award your customers with an Apple I-Pod* when they enter at the display or with your rewards card. Call for details.
I-pod is a registered trade mark of Apple, INC.
CONTACT YOUR SAGE REP FOR MORE INFORMATION OR CLICK HERE TO REQUEST MARKETING MATERIALS.
Sampling Programs
Sampling fresh fruits and produce is a powerful way to educate consumers on new varieties and new products available. This is even more emphatic in produce persuading consumers to try new varieties and fresh and delicious produce. There is no better way to drive sales of a new variety or one under performing! This is another way in which Sage partners with our customers. Sage offers consumer sampling programs on many of our unique apple and pear varieties such as Sonya apples, Tentation apples, and Concord Pears. Sage Fruit partners with our customers to drive sales toward value added products, and cut their costs. Contact your Sage Fruit Marketing Representative for more details.
CONTACT YOUR SAGE REP FOR MORE INFORMATION OR CLICK HERE TO REQUEST MARKETING MATERIALS.
Fun Facts:
- Apples and pears are a member of the rose family.
- Most apple blossoms are pink when they open but gradually fade to white.
- Apples are propagated by two methods: grafting or budding.