Sage Fruit does not only offer top quality fruit, we also provide many marketing programs including ads, promotional planning, in-store demonstrations and display contests. However, more than anything, we excel at customer service. You can have complete confidence that you are getting the quality fruit you ordered, delivered consistently and correctly. Below are some of the special marketing services we provide our retailers.
Biggest Loser
Giraffe Interactive announced in February 2012 its intentions of bringing The Biggest Loser brand to fresh produce. Sage Fruit Company has been chosen as the exclusive apple, pear, and cherry supplier for the brand. Together, we are committed to the encouragement of healthy eating, and healthy living, and we look forward to growing our business, and yours, with this new and exciting opportunity.
In July 2012, we launched our Biggest Loser cherries, and in September 2012, at the beginning of the 2012-2013 apple season, we debuted our Biggest Loser apples. Along with Biggest Loser branded packaging, Sage Fruit offers a variety of Biggest Loser themed secondary display bins and point of sale marketing materials. All packaging and materials feature Biggest Loser messaging aimed at educating consumers about the health benefits of apples, as well as how they can include more fruits and vegetable in their diets.
Sage Sweet
Sage Sweet is a unique produce marketing program designed to provide the consumer with the same sweet taste guarantee across a variety of apples. Beginning in the month of December, we are able to offer our Sage Sweet bulk items to customers, and in January, we are able to start offering our 3# bag items. During harvest, each lot is tested to determine program potential. Using a non-invasive procedure, we are able to guarantee a high brix level, as well as the firmness of each apple placed in our tray pack boxes and bags. Our standards guarantee that every apple packed in Sage Sweet has great taste and crunch.
NASCAR Driver Kasey Kahne
Kasey Kahne is a very unique and successful promotional opportunity that Sage Fruit has developed for retailers that truly want to grow their business and offer exciting consumer programs featuring a sports star in NASCAR. This is an exclusive opportunity only from Sage Fruit Co. By utilizing one of the most popular drivers in NASCAR, Sage Fruit and Kasey Kahne offer many opportunities to grow sales, and develop fun, kid friendly marketing programs that drive your sales upward.
Contact your Sage Marketing director for ideas featuring Kasey Kahne. We can fit this promotion to meet your ad and promotional criteria. There are many types of features for Kasey Kahne promotions and this can be used in tandem with other marketing programs as well. Whether you are an everyday Sage customer or not, if you want Sage Fruit and Kasey Kahne to drive sales when a NASCAR Race is coming to your area, this promotion works. NASCAR consumers are the most loyal customers there are in any sport.
The following are some features of the Kasey Kahne program that you can contact your local representative to order.
- Kasey Kahne Bags: The Kasey Kahne Promotion can be run with numerous varieties including Red Delicious, Galas, and Granny Smith apples. Each variety has Kasey Kahne ís picture on every bag and is available in 3 pound and 5 pound bags.
- Kasey Kahne life-size stand-up: Life size stand-ups of Kasey Kahne are available to support all Kasey Kahne apple or pear features. This brings attention to your department and the apple section.
- Kasey Kahne Bins Every bin for this promotion has Kasey Kahne ís likeness on a high graphic full color bin. These bright colors and Kasey Kahne stand out to consumers and bring traffic and attention to the entire produce section.
- Kasey Kahne in store Radio: We have several different versions of Kasey Kahne telling shoppers that apples / pears / cherries are on sale in the produce department and to look for high quality Sage Fruit for a great value.
Kasey Kahne radio announcements especially bring lots of additional shoppers into the produce department to sell more apples, pears, or cherries and also builds other spontaneous sales in your stores. Here are some examples of the Kasey Kahne in store Radio.
Spot#1: Grocery“
Hi I’m Kasey Kahne. Needing dinner ideas? Check out your produce aisle for delicious Sage Fruit Apples and make tonight’s dinner a winner!”
Spot#2: Grocery Cherries“
This is Kasey Kahne reminding you to visit your produce aisle for delicious Sage Fruit Cherries. They’re sure to be a hit with the family, so end up in Victory Lane tonight!”
Spot#3: Grocery Apples
“There’s nothing I enjoy more than Sage Fruit Washington Apples. Hi, this is Kasey Kahne and Its new crop apple season, so visit your produce section for an exceptional eating experience!”
Spot#4: Cherry 4th of July
“This is Kasey Kahne ready to celebrate 4th of July with you. For the real fireworks, don’t forget to pick up fresh Sage Fruit cherries for your 4th of July weekend!”
Spot#5: General
“I like my racing like I like my fruit, in Victory Lane! And nothing says winner like Sage Fruit products. For the best in Washington Apples, Pears and Cherries, bring home some Sage Fruit tonight! I’m Kasey Kahne providing you with an exceptional eating experience!”
Spot#6: Labor Day
“Nothing says Labor Day Weekend quite like Sage Fruit Washington Apples. I’m Kasey Kahne reminding you to invite Sage Fruit to your weekend cookout!
The promotion does not stop in the store- we have Kasey Kahne’s picture on every single apple bag in the Kasey Kahne bin. So when Mom or Dad gets home, they are a hit with the kids. Your consumers are rewarded with a great value, high quality fruit and a good purchasing experience. Other promotions that can be included in a Kasey Kahne promotion could involve a consumers contests or a display contest that rewards your produce managers for doing a good job with the promotion.
Get your own Kasey Kahne stand up Today! Limited time offer so order
NOW!
CONTACT YOUR SAGE REP FOR MORE INFORMATION OR CLICK HERE TO REQUEST MARKETING MATERIALS.
Sage Fruit Apple / Pear / and Cherry Bins
Sage Fruit Company has several different secondary display bins to offer our retailers.
Each bin is designed with high graphics and full color art. They are specific by category to highlight each individual product offered. The display bins are small enough to utilize in all areas of a store. This versatility allows for displays to be utilized throughout the store in high traffic areas such as the front of the store and as a tie in to other promotions and categories such as the dessert and baking isles. By doing so there is increased exposure to each promotion and by utilizing high traffic and other store areas this dramatically increases spontaneous sales. These bins can be used for bulk stacked product or in tandem with the Sage Fruit Tote bag.
Below are just a few of our packaging materials.
Sage Fruit Tote Bags
Sage Fruit Apple secondary display Bin…
Sage Fruit Pear Bin Sage Fruit Cherry secondary display Bin
Sonya Apple secondary display Bin
Sage Fruit offers an Apple Spectrum poster that educates consumers and store personnel as to what varieties are ideal for baking, cooking or just eating fresh. The spectrum will guide them through the flavor dynamics of different apples, from sweet to tart. These unique and brightly colored charts can lead to additional sales due to staff being more educated when answering consumer questions. Posters are available in 2 sizes… 7”X11” and 18”X24”.
CONTACT YOUR SAGE REP FOR MORE INFORMATION OR CLICK HERE TO REQUEST MARKETING MATERIALS.
Customer Contests
Secret Shopper Event
Sage Fruit has developed a “Secret Shopper” promotion designed to draw consumers to this unique promotion. Here is how it works: Include in the Kasey Kahne ad that a secret shopper will be in the stores looking for consumers who purchase the promotional Kasey Kahne featured item/s. The consumer/s spotted can receive a variation of several premiums. As examples, they can win free gift cards ranging from free gas, to free groceries in your stores, to free I-Pods as an “apple for apples” tie in promotion. This high profile event not only utilizes Kasey Kahne, but also sparks the interest of every consumer who see the ad. The result, even more traffic, more sales, more profits.
Secret Santa Event
Christmas is one of the highest profile promotional seasons. Produce is very integrated with Christmas items making your customers Christmas dinners special. Why not also make her shopping experience one to remember. Sage Fruit can have Santa visit different stores as a secret shopper and give out gift cards for Christmas to consumers spotted purchasing a featured apple or pear. As examples, they can win free gift cards ranging from free gas, to free groceries in your stores, to free I-Pods and as an “apples for apples” tie in promotion. This high profile event with Santa Clause can be utilized for many promotions making the holiday season a memorable event for some of your customers. Customers who win can be featured in the next circular showing them with their free groceries or other prizes. This follow-up feature gives your Produce Department an even higher profile. The Secret Santa event has been very successful promoting programs such as Kasey Kahne, Sonya, Tentation and Sage Pears. These great promotions spark the interest of every consumer who sees you’re circular. The result is more traffic, more sales and more profits.
CONTACT YOUR SAGE REP FOR MORE INFORMATION OR CLICK HERE TO REQUEST MARKETING MATERIALS.
Sampling Programs
Sampling fresh fruits and produce is a powerful way to educate consumers on new varieties and new products available. This is even more emphatic in produce persuading consumers to try new varieties and fresh and delicious produce. There is no better way to drive sales of a new variety or one under-performing! This is another way in which Sage partners with our customers. Sage offers consumer sampling programs on many of our unique apple and pear varieties such as Sonya apples, Tentation apples, and Concord Pears. Sage Fruit partners with our customers to drive sales toward value added products, and cut their costs. Contact your Sage Fruit Marketing Representative for more details.
CONTACT YOUR SAGE REP FOR MORE INFORMATION OR CLICK HERE TO REQUEST MARKETING MATERIALS.
Fun Facts:
- Apples and pears are a member of the rose family.
- Most apple blossoms are pink when they open but gradually fade to white.
- Apples are propagated by two methods: grafting or budding.